MINTRED Brings Local Products To International Markets
KUALA LUMPUR: The Ministry of International Trade, Industry and Investment Sarawak (MINTRED) is making its debut at MYFOOD Expo 2026, held from May 7 to 9 at the Kuala Lumpur Convention Centre (KLCC), as part of efforts to expand the market reach of Sarawak’s food and beverage products at both the national and international levels.
The participation sees eight Sarawak entrepreneurs and companies from the food and beverage industry given the opportunity to showcase locally made products derived from the state’s natural resources on a broader trade platform.
Among the products being promoted are Sarawak layer cakes as well as a variety of food and beverage items based on terung asam, dabai, pepper, sago and sacha inchi, which are gaining increasing market attention.
The exhibition is organised by Opulence Exhibition Services Sdn Bhd with the support of Malaysia’s Ministry of Agriculture and Food Security, and is held concurrently with the International Café & Beverage Show (ICBS).
Previous editions of MYFOOD Expo attracted more than 13,000 visitors from 55 countries and featured participation from international industry experts, further strengthening its position as one of the region’s leading food and beverage trade platforms.
MINTRED’s participation is also supported through collaboration with several strategic agencies, including the Ministry of Youth, Sports and Entrepreneur Development Sarawak (MYSED), Sarawak Economic Development Corporation (SEDC), Department of Agriculture Sarawak and the Sarawak Manufacturers’ Association.
Deputy Minister for International Trade, Industry and Investment Sarawak Datuk Dr Malcolm Mussen Lamoh was also present as a show of support for efforts to empower local entrepreneurs. -UKASnews
