Women Urged To Leverage Sarawak Women@Work Programme To Upskill, Generate Income
BETONG: Recipients of the Sarawak Women Head of Household Assistance (KIRWaS) and women entrepreneurs in the Betong Division are urged not to rely solely on the assistance received, but to instead seize the opportunity to gain knowledge and enhance their skills through the Sarawak Women@Work Programme.
Sarawak Deputy Minister for Women, Children and Community Wellbeing (Community Wellbeing) Datuk Mohammad Razi Sitam said that the programme, aligned with the Post-COVID-19 Development Strategy 2030 (PCDS 2030) aspirations under the Social Services sector, is designed to empower women's participation in employment and entrepreneurship.
“Our goal is to upgrade the skills of women entrepreneurs in marketing and product aspects through business process improvements and the application of technology.
“With knowledge and skills, we can prepare self-reliant women and sustainable families,” he said when speaking at the Closing Ceremony of the Betong Division Sarawak Women@Work Programme at Dataran Medan, Betong, on Sunday.
In the meantime, Datuk Mohammad Razi, who is also the Saribas Assemblyman, called for the cooperation between the government, agencies, industries, and the community to be further strengthened to ensure more efficient, inclusive, and responsive service delivery through digitalisation.
The programme is a strategic collaboration between the Sarawak Ministry of Women, Children and Community Wellbeing alongside 12 government agencies and statutory bodies, including the Sarawak Women and Family Department (JWKS) and the Sarawak Digital Economy Corporation Berhad (SDEC).
One of the key components of the programme is the Capacity Empowerment Training, which was participated by 70 women entrepreneurs through the course ‘Digital Literacy: Empowering Digital Marketing with AI Tools – ChatGPT & WhatsApp Business Auto Reply’ conducted by SDEC.
The training provided practical exposure regarding Small and Medium Enterprise (SME) initiatives as well as the use of artificial intelligence (AI) technology in digital marketing and business management.
In addition to skills training, the programme also provided Consultation and Employment Counters in collaboration with the Social Security Organisation (SOCSO) and five employers offering physical and hybrid job opportunities.
During the same event, a total of nine recipients received the KIRWaS Assistance symbolically, while the total number of assistance recipients for the Betong Division stands at 20 people.
By the final day of the programme, a total of 30 job seekers had attended interview sessions, with 30 job applications successfully received.
Also present were the Deputy Permanent Secretary of the Sarawak Ministry of Women, Children and Community Wellbeing Kathreen Lalai Edie, Betong District Officer Laga Kueh, JWKS Chief Assistant Director Mohammad Zakaria Abdul Wahab, as well as the representative of the Betong Division Resident Amir Ridzuan Mohammad. — UKASnews
